Microsoft has to rush to keep its Office revenue stream
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started by: zoobabzoobab
on: 1189596848|%e %b %Y, %H:%M %Z|agohover
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Doug Mahugh, who was on a conference in Kuala Lumpur this week for TechEd, told the truth about OOXML: "Office is a 10USD billion revenue generator for the company. When ODF was made an ISO standard, Microsoft had to react quickly as certain governments have procurement policies which prefer ISO standards. Ecma and OASIS are "international standards", but ISO is the international "Gold Standard". Microsoft therefore had to rush this standard through. It's a simple matter of commercial interests!"
Microsoft has to rush to keep its Office revenue stream
zoobabzoobab 1189596848|%e %b %Y, %H:%M %Z|agohover

The OpenMalaysia blog mentions the visit of Doug Mahugh at the TechEd conference in Kuala Lumpur this week, where he was asked:

"Why did Microsoft push OOXML through the "Fast Track" process instead of the standard ISO process? Wouldn't they get less resistance than faced now?"

His response was very frank:

"Office is a USD$10 billion revenue generator for the company. When ODF was made an ISO standard, Microsoft had to react quickly as certain governments have procurement policies which prefer ISO standards. Ecma and OASIS are "international standards", but ISO is the international "Gold Standard". Microsoft therefore had to rush this standard through. Its a simple matter of commercial interests!"

He also mentions that Microsoft tactic not to compare OOXML with ODF:

"Microsoft was careful not to compare the two, but the last few weeks before the vote (2nd September), the gloves came off."

unfold Microsoft has to rush to keep its Office revenue stream by zoobabzoobab, 1189596848|%e %b %Y, %H:%M %Z|agohover
Re: Microsoft has to rush to keep its Office revenue stream
pieterhpieterh 1189602422|%e %b %Y, %H:%M %Z|agohover

OOXML / OpenXML is extremely important for Microsoft. If they don't get ISO certification in 2008, it'll be the beginning of the end of their Office monopoly. If they lose their Office monopoly, they lose their Windows monopoly. Microsoft have gambled a lot on the fasttrack process but it was perhaps a mistake. Going slower and making a better standard that showed some attempt at fixing the problems of the past instead casting them into stone, would have succeeded.

A lot of money is in the game now. Everyone is well aware of how bad OOXML / Open XML is. Everyone knows how desperate Microsoft is. That's all bad news for a company with so many enemies as Microsoft has. You can buy some of the people all of the time, and you can buy all of the people some of the time, but you cannot buy all of the people all of the time.

last edited on 1189602434|%e %b %Y, %H:%M %Z|agohover by pieterh + show more
Re: Microsoft has to rush to keep its Office revenue stream
arebentiarebenti 1189609864|%e %b %Y, %H:%M %Z|agohover

Seems to support my propaganda that was kindly spread by ECT:
http://www.ecommercetimes.com/story/59174.html

Pieter:

If they don't get ISO certification in 2008, it'll be the beginning of the end of their Office monopoly.

You know I was against anti-ooxml action but you were all right, it is different and it is important. To my great surprise DIS 29500 was as broken as the critics told me. You really don't need a market-oriented political goal as "end of their Office monopoly" as DIS 29500 fails on technical grounds and the reason why it is ISO-discussed at all is their market dominance.

Most governments don't know how powerful their own actions are. The EU alone can oblige them to support native ISO 26300 and this is going to happen. I am sure Microsoft's partners at Dialogika understand the situation. I am not convinced the ISO process will make a difference. My news is that national government representatives get upset about their activities in the standard bodies and reach out to alleged critics. Lower rank government officials start to conspire. And the message from Parliament gets pretty strong. I could translate for you the Bundestag plenary protocols.

They have strong public affairs problems in Europe money can't heal. And as in the swpat debate their lobbying is your premium asset. Someone nominated them for a Kayak award, right?

Three Scenarios:

  • approval with improvements
  • rejection of fast-track
  • French compromise

From these three scenarios the third needs critical investigation. It seems to me that scenario 1 will bear high costs and public affairs risks. Scenario 2 is the clean solution they don't want. As the French proposal was adopted with them as members of the Committee I wonder if that is a trojan horse which aims to wreck ISO 26300 or to divide the critics. 1 and 2 are both win scenarios for you, 3 will depend on the details.

Going slower and making a better standard that showed some attempt at fixing the problems of the past instead casting them into stone, would have succeeded.

Exactly. Or convince people that

Multiple standards for the same purpose are fine.
Competition between *standards* is good
Open XML is a superb standard.
Open XML is multi-platform

I am sure Doug is a great guy but he urgently needs more Electric Monks

The Electric Monk was a labour-saving device, like a dishwasher or a video recorder. Dishwashers washed tedious dishes for you, thus saving you the bother of washing them yourself, video recorders watched tedious television for you, thus saving you the bother of looking at it yourself; Electric Monks believed things for you, thus saving you what was becoming an increasingly onerous task, that of believing all the things the world expected you to believe.

Microsoft's small tech events are great because the professionals are blunt and openly explain you what is broken. But how worse are things when the OOXML 'gold spin doctor' has to speak plain English?

last edited on 1189613746|%e %b %Y, %H:%M %Z|agohover by arebenti + show more
Re: Microsoft has to rush to keep its Office revenue stream
Anonymous (86.84.111.211) 1189631571|%e %b %Y, %H:%M %Z|agohover

The french proposal is non-relevant in the fasttrack situation.
If Microsoft loses they will try to bury ODF.
A good way would be to start using ODF and combine it with binary data for compatibitly which ODF allows and to make extremly slow ODF implementations by dumbing tons of extra data in ODF files and not support some critical features that OOXML uses in ODF or use them in a different way.

In the mean time they can go for a second try on their own format.

Re: Microsoft has to rush to keep its Office revenue stream
stegustegu 1189638948|%e %b %Y, %H:%M %Z|agohover

Implementing ODF badly on purpose might not actually be a very good option. For ODF support, there are other implementations to compare MS Office to. If MS Office performed very much worse than OpenOffice.org when saving and opening basic ODF documents with no special frills, word would spread quickly among ODF document users that there is a better, free software alternative to handle their files. I really think that if ODF support is implemented at all in MS Office, it needs to be reasonably good. If it isn't, they will get further negative publicity, which is not what they need right now.

last edited on 1189638978|%e %b %Y, %H:%M %Z|agohover by stegu + show more
unfold Re: Microsoft has to rush to keep its Office revenue stream by stegustegu, 1189638948|%e %b %Y, %H:%M %Z|agohover
Re: Microsoft has to rush to keep its Office revenue stream
Anonymous (81.231.16.153) 1189763828|%e %b %Y, %H:%M %Z|agohover

I could translate for you the Bundestag plenary protocols

Or you could just link to them, for those of us who can read German but don't know where to look.

last edited on 1189763930|%e %b %Y, %H:%M %Z|agohover by stegu + show more
Re: Microsoft has to rush to keep its Office revenue stream
arebentiarebenti 1189792692|%e %b %Y, %H:%M %Z|agohover

http://dip.bundestag.de/btp/16/16108.pdf

In the political sphere open standards is framed as a Microsoft debate. The reason for my own participation was just a correct definition of open standards in line with the EIF (which is important for SMEs) but politicians talked of it as an anti-Microsoft case and sure their Bundestag resolution was. But as of the plenary debate, just a few quotes which mention products from the company.

This is from one of the government party:

"Weiterhin behindert die heute weit verbreitete Nutzung von aktiven Inhalten in Dokumenten die Interoperabilität. Diese Probleme entstehen bereits, wenn man Texte zwischen verschiedenen Office Versionen von Microsoft austauscht. Es besteht nahezu keine Möglichkeit, auf alternative Produkte auszuweichen. Faktisch besteht eine Softwaremonokultur. Softwaremonokulturen sind missbrauchsgefährdet und ganze Volkswirtschaften können durch gezielte Angriffe erheblich geschädigt werden. Diese Gefahr hat auch die Bundesregierung erkannt."
Additionally the use of active content in documents which so common today hinders interoperability. These problem arise between different version of Microsoft Office. There is almot no possibility to switch to alternative products. Factually a software monoculture is existing. Software monocultures bear misuse risks and whole economies could be damaged by targeted attacks. This danger was also identified by the Federal Government of Germany."

"Die Bundesverwaltung verwendet fast ausschließlich – derzeit circa zu 95 Prozent – die Microsoft Office Software-Suite. Die zugehörigen Dokumentenformate sind „geschlossen“, das heißt, nicht vollständig oder nicht regelmäßig veröffentlicht und ausschließlich durch den Softwarehersteller kontrolliert. Hieraus resultiert die ungewollte Abhängigkeit. Die Entwicklung unabhängiger…"
The Federal government uses almost exclusively - at present about 95% . Microsoft Office Software Suite. The document formats are "closed", that means, not fully or not regularly published and only controlled by the software manufacturer. The result is an unwanted dependency. The development of independent…"

and so forth. Guess how the opposition sounds.

Ich habe kürzlich folgende Bemerkung gehört: „Warum brauchen wir überhaupt einen offenen Standard, wir haben doch sowieso alle Word?“ Eine solche Bemerkung macht zunächst einmal sprachlos, beschreibt aber genau den Kern unseres Problems. Die Monopolstellung ist schon so in den Köpfen manifestiert und akzeptiert, dass das Monopol mit einem offenen Standard gleichgestellt wird. Tatsächlich ist das Word-Format weit von einem offenen Standard entfernt: Es ist alles andere als ein offener Standard! Darum fordern wir die Regierung…
A while ago I listened to the following remark: "Why do we need an open standard as we all have Word?" It is such a remark which makes you speechless first but decriebes the core of the problem. The monopoly position is as manifest and accepted on our heads, that the monopoly is put on the same level as an open standard. In fact the Word-format is distant from an open standard. It is no open standard at all. This is why we ask the government…"

I don't know if they were lobbied this time by the company but it seems to me when they do they fail. The resolution had some relations to OOXML debate e.g. they faced strong lobbying behind the scene to get a definition of open document standards which supports RAND terms.

last edited on 1189795008|%e %b %Y, %H:%M %Z|agohover by arebenti + show more
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